About

SUTL Group

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SUTL, incorporating Alliance, started in 1968, growing from its origins in ship chandelling and duty-free supply trading to become a leading player in distribution across Asia. Over the decades, we have evolved into a successful enterprise with a diverse portfolio of businesses across Asia.

Our Business

In-market distribution
In-market distribution

Handling In-Market Distribution, we are the distributor and agent for some of the world's most well-loved brands and products.

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Global Travel Retail
Global Travel Retail

We distribute products ranging from Tobacco, Liquor and Wines to Skincare, Cosmetics and Fragrances to all major airports and seaports, border and downtown shops, onboard airlines, cruise liners and ferries in Asia.

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Ship Chandelling
Ship Chandelling

We started as a ship chandelling business in Singapore and have grown to become one of the trusted leading companies in the industry today.

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E-commerce
E-commerce

We bring our diverse portfolio of products directly to your doorstep through our online store.

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Owned Brands
Owned Brands

Explore our range of in-house products from wines, whiskeys, beverages and confectionery.

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3PL Service Provider
3PL Service Provider

We are a leading logistics & warehousing service provider in Singapore and the region, providing our comprehensive suite of services.

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Regional Presence

Leading distributor covering over 30 markets in the Asia Pacific region

Our Valued Partners

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