SINGAPORE \u2013 2 August 2019 \u2013 SUTL Global Pte Ltd (\u201cSUTL Global\u201d or the \u201cGroup\u201d), one of Singapore\u2019s most established privately-owned consumer goods companies, through its wholly owned subsidiary SUTL Sports Retailing Pte Ltd (\u201cSUTL Sports Retailing\u201d), has entered Malaysia\u2019s sports retail scene with the acquisition of a 51% stake in Malaysia\u2019s largest Nike-only store operator Sportsland Sdn Bhd (\u201cSportsland\u201d).<\/p>\n
Sportsland, to be renamed SUTL Sportsland Sdn Bhd (\u201cSUTL Sportsland\u201d), operates Nike mono-brand stores in Kuala Lumpur, Ipoh and Penang, with an upcoming store in Johor Bahru in September 2019.<\/p>\n
The acquisition comes just months after the successful opening of Nike Jewel Changi Airport in Singapore in February 2019, lauded to be the largest Nike store in Southeast Asia and India to date. It also fulfills SUTL Sports Retailing\u2019s long-time goal to expand beyond the shores of Singapore, and attests to the Group\u2019s agility in realising market opportunities in its partnership with Nike.<\/p>\n
As the majority stakeholder of SUTL Sportsland, SUTL Sports Retailing will streamline and consolidate the centralised leadership team in Singapore, which will be responsible for the overall running of the Nike partnership business across both countries and supported by a local Malaysia-based operations
\nteam.<\/p>\n
Meanwhile, SUTL Global will extend its SUTL Life membership benefits to the stores operated by SUTL Sportsland in Malaysia. SUTL Life is a dynamic membership-based programme that offers customers discounts off regular-priced merchandise, and allows them to earn SUTL Life points to offset future purchases. Members also enjoy privileges that include exclusive invitations to members-only events, birthday treats and even personalised offers.<\/p>\n
Mr Arthur Tay, Chairman of SUTL Global, is confident of replicating the same success across the causeway: \u201cOver the years, SUTL Global has established itself as a leading operator of Nike stores in Singapore, backed by our strong understanding of the local retail landscape, focus on operational excellence and commitment to the creation of differentiated customer experiences. I believe SUTL Global\u2019s track record and experience will hold us in good stead as we gain access to new markets and
\ntheir consumer base.\u201d<\/p>\n
\u201cSUTL Global will continue to explore opportunities to further add value to and expand its portfolio in Singapore, Malaysia as well as potential new markets. We look forward to establishing the SUTL brand name as a premier distributor of Nike products within a challenging, yet rewarding and dynamic global lifestyle and retail environment,\u201d added Mr Tay.<\/p>\n","protected":false},"excerpt":{"rendered":"
SINGAPORE \u2013 2 August 2019 \u2013 SUTL Global Pte Ltd (\u201cSUTL Global\u201d or the \u201cGroup\u201d), one of Singapore\u2019s most established privately-owned consumer goods companies, through its wholly owned subsidiary SUTL Sports Retailing Pte Ltd (\u201cSUTL Sports Retailing\u201d), has entered Malaysia\u2019s sports retail scene with the acquisition of a 51% stake in Malaysia\u2019s largest Nike-only store […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-23528","post","type-post","status-publish","format-standard","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/posts\/23528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/comments?post=23528"}],"version-history":[{"count":1,"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/posts\/23528\/revisions"}],"predecessor-version":[{"id":29548,"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/posts\/23528\/revisions\/29548"}],"wp:attachment":[{"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/media?parent=23528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/categories?post=23528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autopeoplecounting.com\/projects\/sutl-alliance\/wp-json\/wp\/v2\/tags?post=23528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}